Saturday, September 11 2010
Monday, April 30 2007
By EVA WILAND
Parmalat expects its 2007 Pauls Community Store of the Year project to be bigger and better than the inaugural program, following its success last year, centred on supporting local area economies.
In all, 1362 community stores registered to participate in the 2006 Pauls Community Store of the Year project, which focused on the contribution stores made to their local community through sponsorships and charity donations.
The program is based on consumer nominations driven by a three $5000 community project grants.
Robert Healey, Pamalat channel development manager and project manager, said the success, popularity and positive feedback received from participants in 2006 had prompted Parmalat to continue the program.
“It will be different this year,” Mr Healey said. “We’re expanding the program – we’ve got a lot of interest this year.
“We’ve had more people registering in one week than in one month last year. This year the program is open to cafes, takeaways and bakeries.
“We’re also opening registrations to stores from the Northern Territory.”
Mr Healey said that for 2007 Parmalat was looking to, not only promote the contribution community stores made to local community projects and charities, but also the contribution they made to the whole community and the quality of life in that community.
Parmalat has secured retail expert Michael Morrison, course director retailing, Monash University department of marketing (pictured above), to conduct Fit For Business seminars in Queensland, Victoria and the Northern Territory during June and July.
Mr Morrison will share his knowledge on the latest retail and consumer trends around the world, providing small business with practical business tips to boost profits and help strengthen the health and prosperity of the “village economy”.
“The global retail industry is becoming smarter at building brand identities which customers are willing to travel to and pay a premium for,” Mr Morrison said.
“The danger with this is that it threatens the health and prosperity of local businesses and many prosperous village economies.
“The challenge for small business owners is to create a point of difference built around a community environment that offers unique shopping experiences. Through the Parmalat Fit For Business seminars, I am to show them how.”
The overall winner will receive a business consultancy and PR package valued at $12,500. Parmalat will also conduct economy research based on the village economy concept; a media campaign and organise an all expenses weekend in Hobart for finalists and awards presented by Michael Caton on November 16 to 18.
AFRN thought: Parmalat is putting a powerful tool in the hands of community stores owners by providing them with an insight into the drivers of retailing around the world. By helping them adapt the best of retail concepts from around the world to the local village economy, Parmalat will make a very worthwhile contribution to many of the local Australian communities which at the moment are struggling with the drought and the threats from the “big end of town” such as the expansion of retail majors.
Parmalat expects its 2007 Pauls Community Store of the Year project to be bigger and better than the inaugural program, following its success last year, centred on supporting local area economies.
In all, 1362 community stores registered to participate in the 2006 Pauls Community Store of the Year project, which focused on the contribution stores made to their local community through sponsorships and charity donations.
The program is based on consumer nominations driven by a three $5000 community project grants.
Robert Healey, Pamalat channel development manager and project manager, said the success, popularity and positive feedback received from participants in 2006 had prompted Parmalat to continue the program.
“It will be different this year,” Mr Healey said. “We’re expanding the program – we’ve got a lot of interest this year.
“We’ve had more people registering in one week than in one month last year. This year the program is open to cafes, takeaways and bakeries.
“We’re also opening registrations to stores from the Northern Territory.”
Mr Healey said that for 2007 Parmalat was looking to, not only promote the contribution community stores made to local community projects and charities, but also the contribution they made to the whole community and the quality of life in that community.
Parmalat has secured retail expert Michael Morrison, course director retailing, Monash University department of marketing (pictured above), to conduct Fit For Business seminars in Queensland, Victoria and the Northern Territory during June and July.
Mr Morrison will share his knowledge on the latest retail and consumer trends around the world, providing small business with practical business tips to boost profits and help strengthen the health and prosperity of the “village economy”.
“The global retail industry is becoming smarter at building brand identities which customers are willing to travel to and pay a premium for,” Mr Morrison said.
“The danger with this is that it threatens the health and prosperity of local businesses and many prosperous village economies.
“The challenge for small business owners is to create a point of difference built around a community environment that offers unique shopping experiences. Through the Parmalat Fit For Business seminars, I am to show them how.”
The overall winner will receive a business consultancy and PR package valued at $12,500. Parmalat will also conduct economy research based on the village economy concept; a media campaign and organise an all expenses weekend in Hobart for finalists and awards presented by Michael Caton on November 16 to 18.
AFRN thought: Parmalat is putting a powerful tool in the hands of community stores owners by providing them with an insight into the drivers of retailing around the world. By helping them adapt the best of retail concepts from around the world to the local village economy, Parmalat will make a very worthwhile contribution to many of the local Australian communities which at the moment are struggling with the drought and the threats from the “big end of town” such as the expansion of retail majors.
What do you think?
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